Whole bean coffee that you grind yourself is preferable to pre-ground, too. The bean’s exterior traps and protects all of the delicate, volatile, and water-soluble oils that give coffee its flavor. As soon as you break the protective shell, it’s easy for the flavor to get contaminated, and much of the aroma escapes as soon as the oils are exposed to air.
For many of us, the daily grind can't begin until we've had that first cup of piping hot coffee—so the right brewer is at the top of the list. The most basic coffee makers make at least a decent cup, but a little more money buys conveniences such as programmability, a thermal carafe to keep coffee hot longer, settings that let you adjust brew strength, and more.