The impact of science and technological advances as a motif in post-war design was eventually felt in the manufacture and marketing of coffee and coffee-makers. Consumer guides emphasized the ability of the device to meet standards of temperature and brewing time, and the ratio of soluble elements between brew and grounds. The industrial chemist Peter Schlumbohm expressed the scientific motif most purely in his "Chemex" coffeemaker, which from its initial marketing in the early 1940s used the authority of science as a sales tool, describing the product as "the Chemist's way of making coffee", and discussing at length the quality of its product in the language of the laboratory: "the funnel of the CHEMEX creates ideal hydrostatic conditions for the unique... Chemex extraction." Schlumbohm's unique brewer, a single Pyrex vessel shaped to hold a proprietary filter cone, resembled nothing more than a piece of laboratory equipment, and surprisingly became popular for a time in the otherwise heavily automated, technology-obsessed 1950s household.
These organizations consider how long it takes you to brew the coffee, the social impact of the coffee maker, as well as the roasting ability of the coffee maker. The best coffee maker will be BPA free and certified. An SCAA certified coffee maker, for example, will be able to deliver water at optimum temperatures throughout the whole brewing process, without compromising the integrity of the coffee at any point.​
The Gaggia Classic is a stylish old-school Italian espresso maker. It can pull a really delicious, creamy shot of espresso, but the machine does not have a PID—therefore its results aren't very consistent. While the machine is pretty, it doesn't have the well-thought design features of the Breville, like a sensor drip tray and a space for the tamper, nor does it come with a milk pitcher. Its plastic tamper is flimsy and won't effectively press down the espresso grounds. The Gaggia's steamer wand also doesn't consistently incorporate foam, and instead produces large bubbles on top.

For many of us, the daily grind can't begin until we've had that first cup of piping hot coffee—so the right brewer is at the top of the list. The most basic coffee makers make at least a decent cup, but a little more money buys conveniences such as programmability, a thermal carafe to keep coffee hot longer, settings that let you adjust brew strength, and more.